Book a call

Cold Email ROI Calculator

Put in your own numbers and see what qualified calls on your calendar are worth to you.

Your campaign

Emails a month100 inboxes, 25 emails a day each
Reply rateIndustry average1.5%
Interested repliesShare of replies that are positive
Interested who book a callHandled by us: we work every reply until they book20%

What comes back

Emails sent
Replies
Interested leads
Cost per lead
Qualified calls a month
in 90 days
3 months
6 months
12 months

Your return

10%50%
Depends on your sales process and closing skills.
$10k$50k+
What one new client is worth to you over the whole relationship.
Set by what a client is worth to you. The more a client is worth, the more a qualified call is worth.
New clients a month
What you pay after we get you results***
Cost per new client
Client lifetime value added
ROI
Run this with your numbers →

*Campaigns take about 14 days to set up and warm up before the first email goes out.
**Estimates based on industry benchmarks. Results depend on your market, your offer and your sales process.
***You pay a $900 pass-through tech fee at the start of each month (double that if you double the volume). After that, you only pay for the qualified calls we book for you. Cost per lead, cost per new client and ROI include this fee.